PROJECT BRIEF:

Design a menu and reinvent the logo for a restaurant, cafe, or bar. This can be a restaurant concept that you’ve developed yourself, or a redesign of an existing real-world restaurant brand or concept.

 

ATLA is a casual all-day eatery by CASAMATA offering simple and traditional yet inventive Mexican dishes, located in NoHo NY. The ATLA redesign takes inspiration from Aztec culture, referencing the Gods of Water and Fire as well as their restaurant slogan,"We are celebrating life, eating, cooking and coexisting in a surreal, shamanic atmosphere. Something is happening: two opposing elements, fire and water combined, turning into vapor / spirit / ATLA."